Google is a firm that is proactive, innovative and risk-taking. From this description, we can most accurately conclude that Google has a high level of ________.
A) enterprise focus
B) innovative intensity
C) entrepreneurial intensity
D) creative intensity
E) innovative concentration
Question 2
LuminAid, the company profiled in the opening feature of Chapter 3, was started to produce solar pillows, which are solar powered devices that are simple and can be easily and affordably shipped to disaster locations.
The feature describes how LuminAid sought to validate its business idea. According to the feature ________.
A) LuminAid was unable to validate its business idea and the idea was dropped
B) LuminAid's feasibility analysis was incomplete, and the company has struggled ever since it was launched
C) LuminAid's feasibility analysis was flawed, and the company failed
D) LuminAid did an exemplary job validating its business idea, and its solar pillow is now available via the company's Web site, Amazon.com, LL Bean and several similar outlets
E) LuminAid's feasibility analysis was well done, and the company was acquired by Coleman before it could launch its solar pillow as an independent company
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Figure 7.1 shows the rapid decline in the trust of Americans in government since the 1960s. This de
Risk factors for suicide.
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Management Information Systems: Managing the Digital Firm, 15th Edition
Mars using Google