Author Question: To be the most effective, the planning process should be a top-down exercise. Indicate whether ... (Read 45 times)

sjones · **on:** Jul 6, 2018

To be the most effective, the planning process should be a top-down exercise.

Indicate whether the statement is true or false

Question 2

The strategic management viewpoint that bases business strategy on what the firm is capable of doing, providing a more sustainable competitive advantage than basing it on external opportunities, is the

A) competitor analysis.
B) resource-based view.
C) functional analysis.
D) value-chain analysis.