Author Question: What is the process of creating a business enterprise capable of entering new or established markets ... (Read 55 times)

chandani · **on:** Jul 6, 2018

What is the process of creating a business enterprise capable of entering new or established markets by deploying resources and people in a unique way to develop a new organization?

A) Strategic management
B) Entrepreneurship
C) Partnership
D) Innovation

Question 2

Describe force-field analysis and explain how change is implemented.

What will be an ideal response?

Kimmy · **Reply #1 on:** Jul 6, 2018

Answer to Question 1

B

Answer to Question 2

Force-field analysis states that two sets of opposing forces are at equilibrium before a change takes place. The forces consist of driving forces, which are pushing for change, and restraining forces, which are opposed to change. When the two forces are evenly balanced, the organization is in a status quo state and does not change. To implement change, the model suggests that management can choose from one of three change strategies. Management can increase the driving forces, reduce the restraining forces, or do both.