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Author Question: In keeping planning a continuous process that is attuned to changes in both the internal and ... (Read 52 times)

BrownTown3

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on: Jul 6, 2018
In keeping planning a continuous process that is attuned to changes in both the internal and external environment, firms should consider all of the following except
 
  A) the use of two-way feedback between managers and employees in the performance appraisal process.
  B) scheduled retreats of key managers and employees.
  C) carefully analyzing circumstances and avoiding seat of the pants crisis management.
  D) the creation of standing cross-functional committees.

Question 2

Discuss the advantages of a first-mover and a late mover.
 
  What will be an ideal response?


TINA

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Reply #1 on: Jul 6, 2018
Answer to Question 1

C

Answer to Question 2

A first mover is the first to enter a market. This firm is able to preempt rivals, capture demand by establishing a strong brand name, and in general makes it difficult for later entrants to win business. First movers also face higher pioneering costs, such as the effort, time, and expense of entering a national market and educating consumers.

Late entrants may learn from the experience of the first movers and perform better as a result. Local companies can often quickly learn the ropes from foreign firms and become major competitors.


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