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Author Question: What are the three key entry decisions firms must make when considering international expansion? ... (Read 56 times)

sheilaspns

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What are the three key entry decisions firms must make when considering international expansion?
 
  What will be an ideal response?

Question 2

What is synergy? Provide an example.
 
  What will be an ideal response?



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ansleighelindsey

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Answer to Question 1

A firm contemplating foreign expansion faces three key entry decisions: which countries to enter, when to enter, and scale of involvement.

Answer to Question 2

Synergy exists when the whole is greater than the sum of parts. It can be explained as 2 + 2 = 5. Microsoft is a good example. The company sells more business applications software because all its applications software products are compatible with the Windows operating system. The Windows operating system provides synergy for its business applications unit because the compatibility creates value for the customer.




sheilaspns

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Reply 2 on: Jul 6, 2018
Gracias!


triiciiaa

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Reply 3 on: Yesterday
:D TYSM

 

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