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Author Question: A cell phone maker has created a digital platform that allows it to directly interact with its ... (Read 124 times)

madam-professor

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on: Jul 6, 2018
A cell phone maker has created a digital platform that allows it to directly interact with its customers. Customers are allowed to post their ideas regarding the features they want in the phones that the company plans to launch.
 
  What is this process of interaction between the company and its customers called?
  A) open innovation
  B) strategic partnership
  C) joint venturing
  D) customer relationship management

Question 2

Searching for new ideas beyond an organization's boundaries and allowing changes to easily transfer inward and outward is known as ________.
 
  A) strategic partnering
  B) knowledge management
  C) customer relationship management
  D) open innovation


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zhanghao

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Reply #1 on: Jul 6, 2018
Answer to Question 1

Answer: A

Answer to Question 2

Answer: D


madam-professor

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Reply #2 on: Jul 6, 2018
Thank you :)


zhanghao

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Reply #3 on: Jul 6, 2018
Happy to help you


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