Who targets a narrow market segment with customized products? ...

[swpotter12]

Who targets a narrow market segment with customized products?
 
  A) a differentiator
  B) a niche marketer
  C) a focuser
  D) a first mover

Question 2

The step in the action research process where information is gathered about problems, concerns, and needed changes is known as the ________ stage.
 
  A) feedback
  B) evaluation
  C) diagnosis
  D) action
  E) prognosis

[tennis14576]

Answer to Question 1

Answer: C

Answer to Question 2

C
Explanation: C) A change agent begins by gathering information about problems, concerns, and needed changes from members of the organization in the diagnosis stage. In action research, the change agent asks questions, reviews records, and interviews employees and listens to their concerns.