As chief of new product development for a U.S. consumer goods firm, Carmen should be very aware that ________ is likely to have the greatest influence on consumer preferences for the next few decades.
A) changes in religion
B) the aging of the population
C) declining birth rates
D) increasing inflation
Question 2
Which of the following correctly reflects the characteristics of the current U.S. population?
A) Nearly one in five Americans today is an immigrant.
B) The median age of the U.S. population has risen significantly over the last decade.
C) The Asian population in the United States is presently the largest ethnic group.
D) The Hispanic community represents nearly one-third of the total U.S. population.
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Importance of Considering Gestalt Principles in Product Design