The area in which your office operates has been relatively stable in terms of land prices and demand. However, you have noticed that demand for housing in the area usually spikes in summer.
Which of the following best describes your business environment?
A) stable and simple
B) dynamic and simple
C) stable and complex
D) dynamic and complex
Question 2
Which of the following represents the highest level of environmental uncertainty?
A) Mario's restaurant competes against 325 others in the city; the city's ethnic mix is constantly changing.
B) Maria's is still the only restaurant in a small town. She took it over from her mother and still uses the same equipment.
C) Millie's customers expect to see new menu items regularly and want Millie to install Wi-Fi.
D) Marty has to deal with the local council, the health department, the franchisor, the zoning commissionthe list keeps growing. He is grateful there are no new competitors moving in.
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