The anchoring effect describes when decision makers fixate on initial information as a starting point and then, once set, fail to adequately adjust for subsequent information.
Indicate whether the statement is true or false.
Question 2
We can't stop now. We've already invested 100,000 in the project. This speaker is acting on the ________.
A) anchoring effect
B) availability bias
C) representation bias
D) sunk costs error