Author Question: Comparing the data obtained from one country to data gather in another that is similar, such as the ... (Read 129 times)

debasdf · **on:** Jul 7, 2018

Comparing the data obtained from one country to data gather in another that is similar, such as the botanicals used in hair shampoo, is the technique of __________ in estimating company sales potential.

A) market research
B) analogy
C) testing the waters
D) proxy indicators

Question 2

In a short essay, describe the two elements which contribute to country risk. Provide examples of countries with both high and low country risk, and explain the reasons for these two distinctions.

What will be an ideal response?

Question 3

Which of the following is used by some firms to gauge long-term sales potential without fully committing to a foreign market?

A) competitor assessment
B) test marketing
C) distributor estimates
D) end-user surveys

amandanbreshears · **Reply #1 on:** Jul 7, 2018

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