Which of the following best supports a decision to build a plant in Mexico instead of India?
A) foreign trade zones along Mexico's border
B) strict product liability laws and regulations
C) Mexico's close ties with the United States
D) availability of low-cost labor in Mexico
Question 2
The estimated percentage of annual industry sales expected from a firm in a target market is known by which of the following terms?
A) industry market potential
B) company sales potential
C) market sales potential
D) long-term firm potential