Author Question: When we assume that demographic categories are based on cultural meaning systems, we assume _____. ... (Read 67 times)

chads108 · **on:** Jul 7, 2018

When we assume that demographic categories are based on cultural meaning systems, we assume _____.

a. people develop cultural identities through teachings and others' expectations
b. cultural identity influences one's self-concept
c. cultural meaning systems are often taken for granted
d. all of the above

Question 2

In a short essay, describe the role of global account management in international business. Provide an example of a firm that uses global account management.

What will be an ideal response?

moormoney · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

d

Answer to Question 2

In a gradually globalizing world, foreign customers increasingly seek uniform and consistent prices, quality, and customer service. Global account management (GAM) refers to serving a key global customer in a consistent and standardized manner, regardless of where in the world it operates. Walmart is a key global account for Procter & Gamble, purchasing a substantial amount of P&G products. Walmart expects consistent service, including uniform prices for the same P&G product regardless of where in the world it is delivered.