Which of the following is a strategy often employed by computer and automobile manufacturers in global product development?
A) developing specialized products suitable for the needs of individual markets
B) creating unique components and features that can be modified later by consumers
C) establishing manufacturing facilities in individual markets that build custom products
D) using standardized parts that can be assembled in different ways for many markets
Question 2
In which of the following industries is an adaptation strategy least likely to be appropriate?
A) consumer electronics
B) publishing
C) software
D) television broadcasting
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