Consumer receptiveness towards an advertised product most likely depends on which of the following?
A) culture and language
B) government leaders
C) media expenses
D) economic status
Question 2
Which of the following is NOT a factor affecting the payment amount of international licensing contracts?
A) geographic scope of the sales territory
B) tax treaties between the parties' home countries
C) length of time the asset will have market value
D) market experience of using the asset elsewhere