Author Question: Relational assets are defined as which of the following? A) long-term, advantageous business ... (Read 19 times)

mikaylakyoung · **on:** Jul 7, 2018

Relational assets are defined as which of the following?

A) long-term, advantageous business relationships with foreign facilitators
B) mutually beneficial relationships with members of an economic bloc
C) profitable business partnerships with foreign agents and franchisors
D) brief partnerships between licensors and exporters in a foreign market

Question 2

The majority of large and small international firms typically standardize the type and mix of advertising used in both foreign and domestic markets.

Indicate whether the statement is true or false