Author Question: In a short essay, explain what a family conglomerate is. Discuss the benefits that family ... (Read 68 times)

lb_gilbert

  • Hero Member
  • *****
  • Posts: 588
In a short essay, explain what a family conglomerate is. Discuss the benefits that family conglomerates provide to foreign firms and describe examples of collaboration with them.
 
  What will be an ideal response?

Question 2

In a short essay, describe the key factors that make a rising middle class an important driver in emerging market economies? Provide some representative examples.
 
  What will be an ideal response?



gstein359

  • Sr. Member
  • ****
  • Posts: 293
Answer to Question 1

By collaborating with a family conglomerate, the foreign firm can: (a) reduce the risks, time, and capital requirements of entering the market; (b) develop helpful relationships with governments and other key, local players; (c) target market opportunities more rapidly and effectively; (d) overcome infrastructures-related hurdles; and (e) leverage FC resources and local contacts.

There are many examples of successful FC partnering. Ford partnered with Kia to introduce the Sable line of cars in South Korea and benefited from Kia's strong distribution and after-service network. Digital Equipment Corporation (DEC) designated Tatung, a Taiwanese FC, as the main distributor of its workstations and client-server products in Taiwan. DEC benefited from Tatung's local experience and distribution network. In Turkey, Sabanci entered a joint venture with Danone, the French yogurt producer and owner of the Evian brand of bottled water. Danone brought ample technical knowledge in packaging and bottling and a reputation for healthy and environmentally friendly products, but it lacked information about the local market. As the Turkish market leader, Sabanci knows the market, retailers, and distributors. The collaboration helped make Danone the most popular bottled water in the first year.

Answer to Question 2

Thanks for your help Worked like a charm.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

Fungal nail infections account for up to 30% of all skin infections. They affect 5% of the general population—mostly people over the age of 70.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

Anti-aging claims should not ever be believed. There is no supplement, medication, or any other substance that has been proven to slow or stop the aging process.

For a complete list of videos, visit our video library