In a short essay, explain the two most common international entry strategies for MNEs and SMEs, and describe how franchising and licensing can contribute to those strategies.
What will be an ideal response?
Question 2
Nanocell is considering partnering with either an agent or a foreign distributor to expand its overseas sales.
Which of the following, if true, would most support Nanocell's decision to partner with an agent instead of a foreign distributor for the purpose of expanding sales?
A) Nanocell has more widespread connections with foreign partners in Asia than in Europe.
B) Nanocell's executives are opposed to having a foreign partner take title to their product.
C) The major foreign distributors of solar power technology have strong track records of success.
D) The market price of Nanocell's products is too low to support payment of commissions.
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