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Author Question: If Super Cola enters a licensing agreement with Tsang Cola, what is the benefit for Super Cola? ... (Read 76 times)

tnt_battle

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If Super Cola enters a licensing agreement with Tsang Cola, what is the benefit for Super Cola?
 
  A) Super Cola would learn the marketing techniques used by cola manufacturers in Asia, and would simulate them after the agreement had expired.
  B) Super Cola would be represented on the Tsang board of directors and would oversee Tsang operations in Asia and the U.S.
  C) Super Cola would learn the manufacturing techniques used by Tsang and use the same methods in the U.S.
  D) Super Cola would receive royalties from beverage sales and an entry into the Asian market.

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What type of strategy does IKEA follow?
 
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tnt_battle

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Reply 2 on: Jul 7, 2018
Thanks for the timely response, appreciate it


Jossy

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Reply 3 on: Yesterday
Gracias!

 

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