Gap analysis is ________.
A) a method for estimating a company's potential sales by identifying segments it is not serving adequately
B) an investment advisor's report on the future of one of the leading clothing retailers
C) the leap-frogging of demand in many developing economies whereby consumers skip certain generations of products, buying the latest model instead
D) an estimation of the disparity in incomes between the very rich and the very poor in a given market
Question 2
Quantum Footwear is an MNE that manufactures inexpensive shoes. Quantum outsources portions of its production to independent companies located in Bangladesh and India where child labor is common.
Other clothing and footwear firms have recently faced criticism regarding the use of child labor, and Quantum executives want to avoid similar problems. Which of the following would be the best approach for Quantum?
A) improving conditions at the subcontract facilities
B) developing an external ethics code for foreign partners and letting them worry about compliance
C) requiring local governments to alter their labor policies
D) leaving the market and focusing on domestic production
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