Author Question: All of the following are true about distribution concerns when marketing internationally EXCEPT ... (Read 91 times)

newyorker26 · **on:** Jul 7, 2018

All of the following are true about distribution concerns when marketing internationally EXCEPT which one?

A) Geographic barriers may divide countries into very distinct markets.
B) In some countries, few potential sales lie outside the large metropolitan areas.
C) Each country has its own distribution system, making standardization of distribution difficult.
D) Because most foreign consumers are easily presold by advertising messages, it is difficult to convince retailers to offer good service.

Question 2

Firms with global strategies versus those implementing multidomestic strategies are more likely to use ________.

A) expatriate managers
B) host-country nationals in top management positions abroad
C) local managers
D) home-country nationals in corporate positions