Jordan Jewelry is a U.S. firm that designs, manufactures, and sells inexpensive jewelry and accessories. Executives at the firm believe that Jordan Jewelry could significantly increase its profitability by exporting products to foreign markets.
Before engaging in international trade, Jordan executives need to develop an export plan. Which of the following questions is LEAST relevant to this activity?
A) Would Jordan's resources be better utilized developing business in the United States?
B) How much will it cost to get Jordan's products to the targeted markets?
C) What marketing campaign would be best for Jordan's foreign markets?
D) Is exporting consistent with Jordan's long-term goals?
Question 2
People from an individualistic and power-tolerant culture are more likely to have an external locus of control.
Indicate whether the statement is true or false
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Doing Qualitative Research: Designs, Methods, and Techniques