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Author Question: In comparing international and domestic marketing, it is best to state that ________. A) similar ... (Read 14 times)

erika

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In comparing international and domestic marketing, it is best to state that ________.
 
  A) similar principles are at work
  B) mass-market orientations are most effective
  C) principles differ for product and price, but not for advertising
  D) the differences between them can be studied through gap analysis

Question 2

Executives at Apex decided to use a production orientation in the firm's international marketing efforts. Which of the following statements best supports this decision?
 
  A) Top management at Apex is committed to the concept of social responsibility.
  B) Apex is willing to alter its products to fit mass-market needs in foreign countries offering growth potential.
  C) Apex will produce in each country where it sells.
  D) Apex will aim sales at foreign-market segments that resemble segments to which it aims domestically.


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ergserg

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erika

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Reply 2 on: Jul 7, 2018
Gracias!


aruss1303

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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