Author Question: What is marketing? What factors are unique to international marketing? What will be an ideal ... (Read 97 times)

skymedlock · **on:** Jul 7, 2018

What is marketing? What factors are unique to international marketing?

What will be an ideal response?

Question 2

The context that people are in _______?

a. plays an insignificant role in influencing their behavior
b. plays a significant role in influencing their behavior
c. is related to their behavior primarily if they are from an interdependent culture
d. is related to their behavior primarily if they are from an independent culture

anyusername12131 · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. International marketing is the extension of these activities across national boundaries. Firms expanding into new markets in foreign countries must deal with different political, cultural, and legal systems, as well as unfamiliar economic conditions, advertising media, and distribution channels.

Answer to Question 2

b