Author Question: When a company wishes to introduce change in a foreign country, its likelihood of success can most ... (Read 72 times)

tuffie

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When a company wishes to introduce change in a foreign country, its likelihood of success can most likely be improved by ________.
 
  A) introducing many changes simultaneously
  B) gaining the support of local opinion leaders
  C) agreeing to make some home-country changes in return
  D) employing expatriate managers to supervise local workers

Question 2

The ________ is the communication channel used by the advertiser to convey a message.
 
  A) medium
  B) message
  C) copy
  D) graphic


jharrington11

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Answer to Question 1

B

Answer to Question 2

A



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