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Author Question: Ethnocentrism in international business refers to the ________. A) study of group ethics and ... (Read 45 times)

Zoey63294

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Ethnocentrism in international business refers to the ________.
 
  A) study of group ethics and approaches to corporate social responsibility
  B) comparison of the Protestant ethic with other religious views
  C) belief that what works best at home should work best everywhere
  D) ethnic segmentation of marketing programs within countries

Question 2

Countertrade is primarily important to countries that lack ________.
 
  A) foreign trade zones
  B) convertible currencies
  C) greenfield investments
  D) democratic governments


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reversalruiz

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