Firms that view themselves as multidomestic are more likely to ...

[Kikoku]

Firms that view themselves as multidomestic are more likely to adopt a(n) ________ approach to international marketing.
 
  A) ethnocentric
  B) polycentric
  C) geocentric
  D) transnational

Question 2

By evaluating the income level of a nation, a firm can assess the purchasing power of citizens and the status of the public infrastructure.
 
  Indicate whether the statement is true or false

[rleezy04]

Answer to Question 1

B

Answer to Question 2

TRUE