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Author Question: Firms that view themselves as multidomestic are more likely to adopt a(n) ________ approach to ... (Read 126 times)

Kikoku

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on: Jul 7, 2018
Firms that view themselves as multidomestic are more likely to adopt a(n) ________ approach to international marketing.
 
  A) ethnocentric
  B) polycentric
  C) geocentric
  D) transnational

Question 2

By evaluating the income level of a nation, a firm can assess the purchasing power of citizens and the status of the public infrastructure.
 
  Indicate whether the statement is true or false


rleezy04

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Reply #1 on: Jul 7, 2018
Answer to Question 1

B

Answer to Question 2

TRUE


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