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Author Question: Personal characteristics are more important than personal accomplishments in group-focused ... (Read 61 times)

ssal

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on: Jul 7, 2018
Personal characteristics are more important than personal accomplishments in group-focused societies.
 
  Indicate whether the statement is true or false

Question 2

Which element of the marketing mix includes devising ways to enhance the desirability of the product or service to potential buyers?
 
  A) product
  B) pricing
  C) promotion
  D) place
International Business: A Managerial Perspective ¦ Griffin, Pustay ¦ 9th Edition
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sultana.d

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Reply #1 on: Jul 7, 2018
Answer to Question 1

TRUE

Answer to Question 2

C


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