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Author Question: What is the process of planning and executing the conception, pricing, promotion, and distribution ... (Read 128 times)

krzymel

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What is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges across national boundaries that satisfy individual and organizational objectives?
 
  A) globalization
  B) international marketing
  C) organizational design
  D) international management

Question 2

Furman Furnishings wants to expand its international operations in cooperation with another firm. Which of the following methods would be most appropriate for Furman?
 
  A) exporting
  B) licensing
  C) joint venture
  D) foreign direct investment


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brittrenee

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krzymel

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Reply 2 on: Jul 7, 2018
YES! Correct, THANKS for helping me on my review


scikid

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Reply 3 on: Yesterday
Wow, this really help

 

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