The focus of Selina Inc, an MNC producing a range of products that can be marketed through common channels to similar customers worldwide, is marketing. Its aim is to become an insider in every country it operates.
Which of the following organizational forms is most likely to be favored by Selina's management?
A) a global geographic structure
B) a global functional structure
C) a domestic structure plus export department
D) a domestic structure plus foreign subsidiary
Question 2
Which of the following is true with regard to a global product structure?
A) A global product structure is disadvantageous for firms with diversified product lines that are aimed at dissimilar or dispersed markets.
B) The advantages of this organizational form are market concentration, innovation, and responsiveness to new opportunities in a particular environment.
C) In a global product structure, a cluster of products are grouped into a single division.
D) A global product structure does not facilitate diversification and inhibits growth.
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