Author Question: What is a SWOT analysis? How is it used in strategic planning? What will be an ideal ... (Read 103 times)

abarnes

  • Hero Member
  • *****
  • Posts: 556
What is a SWOT analysis? How is it used in strategic planning?
 
  What will be an ideal response?

Question 2

Compare and contrast globalization and regionalization.
 
  What will be an ideal response?



orangecrush

  • Sr. Member
  • ****
  • Posts: 350
Answer to Question 1

A SWOT analysis is a summary of the external issues (opportunities and threats) and internal resources (strengths and weaknesses) that are most likely to influence the future or intended direction of the firm. In comparing the company with potential international competitors in host markets, a SWOT analysis becomes useful for managers to draw up a competitive position matrix for each potential location. This analysis is used after assessing the external and internal environments to help firms determine their strategic direction.

Answer to Question 2

Globalization is the strategy of treating the world as an undifferentiated marketplace, and the establishment of worldwide operations and the development of standardized products and marketing. A regionalization strategy focuses more on certain regions of the world only and their distinctiveness. With a regionalization strategy, local markets are linked together within a region allowing more local responsiveness and specialization. Globalization requires establishing worldwide economies of scale; regionalization requires flexibility and adaptability.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

Signs and symptoms of a drug overdose include losing consciousness, fever or sweating, breathing problems, abnormal pulse, and changes in skin color.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

For a complete list of videos, visit our video library