Adapting products and their marketing strategies in each of the national markets of a company to suit local preferences is called a ________ strategy.
A) multinational
B) blue ocean
C) global
D) retrenchment
Question 2
Which of the following statements is true of the environmental forces that affect strategy formulation?
A) Socialist economic systems normally levy light taxes on business profits.
B) Countries that excessively spend on R&D tend to have lower levels of prosperity.
C) Approval of the host government is almost always necessary for making direct investments.
D) Free-market economies tend to levy high taxes on business profits.
