When creating a market-potential indicator for an emerging market, market consumption capacity is often estimated from the ________.
A) growth in gross domestic product
B) percentage of a market's population in the middle class
C) gross domestic product at purchasing power parity
D) amount of energy the total population produces
Question 2
The annual income considered below the poverty line in one country is the annual income of a middle-class family in another country.
Which of the following difficulties associated with conducting international market research does this scenario illustrate?
A) availability of data
B) protection of data
C) marketability of data
D) comparability of data
Question 3
Which of the following best describes an expatriate?
A) an employee who is assigned to live and work in a foreign country for an extended period
B) an employee who returns to his home country after a foreign assignment
C) an employee hired on a temporary basis by an MNE
D) an employee who is a host-country national
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