Which of the following steps of the screening process for potential markets involves the evaluation of fiscal and monetary policies of a nation?
A) identification of basic appeal of a market
B) measurement of market or site potential
C) assessment of the national business environment
D) selection of the market or site
Question 2
Which of the following steps of the market screening process examines the effects of country image on market-entry decisions?
A) identification of basic appeal of a market
B) measurement of market or site potential
C) assessment of the national business environment
D) selection of the market or site
A hypothetical scenario illustrating the process of chemical selection
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