Author Question: Many MNEs employ relatively standardized advertising around the world, primarily because by doing so ... (Read 81 times)

PhilipSeeMore · **on:** Jul 7, 2018

Many MNEs employ relatively standardized advertising around the world, primarily because by doing so ________.

A) they can cater to a wide variety of audiences with different preferences
B) they benefit from consumer inputs on effective marketing
C) they are able to produce high-quality ads
D) they are able to save costs

Question 2

One reason a home country may discourage foreign direct investment outflows is to protect its sunset industries.

Indicate whether the statement is true or false

srodz · **Reply #1 on:** Jul 7, 2018

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