Author Question: In the advanced economies, firms that engage in services such as lodging and retailing account for a ... (Read 22 times)

cnetterville · **on:** Jul 7, 2018

In the advanced economies, firms that engage in services such as lodging and retailing account for a much lesser share of FDI than firms that manufacture products.

Indicate whether the statement is true or false

Question 2

When managers attempt to standardize their international marketing program, they can expect ________.

A) diminished efficiency
B) cost reduction
C) brand dilution
D) very high profit margins