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Author Question: What is market segmentation? In a short essay, discuss how international firms use market ... (Read 138 times)

serike

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on: Jul 7, 2018
What is market segmentation? In a short essay, discuss how international firms use market segmentation.
 
  What will be an ideal response?

Question 2

The U.S. dollar is an example of ________.
 
  A) soft currency
  B) convertible currency
  C) nonconvertible currency
  D) private currency


cassie_ragen

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Reply #1 on: Jul 7, 2018
Answer to Question 1

Market segmentation refers to the process of dividing the firm's total customer base into homogeneous clusters in a way that allows management to formulate unique marketing strategies for each grou

Answer to Question 2

B


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