Chuck is convinced that his golf equipment will sell itself. But ...

[nenivikky]

Chuck is convinced that his golf equipment will sell itself. But he is preparing a special presentation for Asian customers because he wants to make a good first impression.
 
  As an expert in culture of the Pacific Rim countries, which of the following would be your most likely advice to Chuck?
  A) Be sure to have a tight legal contract ready, to avoid product piracy problems.
  B) Aggressive salesmanship is unlikely to work in Pacific Rim countries.
  C) Have plenty of English-language business cards to pass around because most Asians know English and like the language.
  D) Avoid the confusion introduced by third-party contacts.

Question 2

Branding refers to the process of dividing a firm's total customer base into homogeneous clusters in a way that allows management to formulate unique marketing strategies for each group.
 
  Indicate whether the statement is true or false

[Joc]

Answer to Question 1

B

Answer to Question 2

FALSE