A global market segment refers to ________.
A) a group of customers who share similar characteristics across many national markets
B) a group of customers belonging to the same generational group within a country
C) a group of less-affluent customers in the global market
D) a group of buyers in the international market who are largely unaffected by changes in pricing
Question 2
Advertising themes often convey unfavorable and embarrassing interpretations. This is most likely because ________.
A) popular slogans used in international advertising do not use idiomatic expressions
B) advertising themes often lose their original meaning in translation or give the wrong impression
C) language is rarely subtle
D) colloquial expressions are more likely than not to puzzle native speakers
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Culture in a Global Context
Group that may block N-terminus and C-terminus