Author Question: Which of the following would be most important for Maximus managers in determining the best entry ... (Read 76 times)

P68T · **on:** Jul 7, 2018

Which of the following would be most important for Maximus managers in determining the best entry strategy for entering an emerging market such as India, characterized by the presence of family conglomerates?

A) What other firms have partnered with family conglomerates?
B) How often do Indians use their cars and for what purpose?
C) What type of automobile should Maximus manufacture in India?
D) How would Maximus benefit from partnering with a family conglomerate?

Question 2

Which of the following questions would be more important for the experts to evaluate when determining how to ensure intellectual property protection for Big Boy Burgers?

A) What should be the penalties for theft of the recipes for their unique burger sauces and specialty burger buns?
B) Is BBB partnering with ethical franchisees that have no intention of becoming BBB competitors in the future?
C) What are the commonly counterfeited goods in the market?
D) How are BBB franchisees modifying recipes and menus to meet the needs and desires of customers in local markets?