The French Government promotes the concept of ________ by ...

[nevelica]

The French Government promotes the concept of ________ by building museums and monuments to preserve the legacies of important events and people.
 
  A) subculture
  B) national culture
  C) popular culture
  D) monoculture

Question 2

In a short essay, discuss the impact of market globalization on consumer lifestyles and preferences around the world. Provide examples to illustrate your answer.
 
  What will be an ideal response?

[janieazgirl]

Answer to Question 1

B

Answer to Question 2

Around the world, consumers spend their money and time in similar ways. Many aspects of lifestyles and preferences are converging. Shoppers in New York, Paris and Shanghai increasingly demand similar household goods, clothing, automobiles, and electronics. Teenagers everywhere are attracted to iPods, Levi's jeans, and Hollywood movies. Major brands enjoy a global following encouraged by movies, global media, and the Internet. Movies such as Transformers and The Hunger Games have developed global audiences of fans. Convergence of preferences is also occurring in industrial markets, where professional buyers source raw materials, parts, and components that are increasingly standardized-that is, similar or identical in design and structure.