Author Question: Describe the purpose of CORE. How does it aid managers? What will be an ideal ... (Read 69 times)

Mimi

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Describe the purpose of CORE. How does it aid managers?
 
  What will be an ideal response?

Question 2

Which of the following statements is true of attitudes?
 
  A) Over the years, they become more rigid than values.
  B) They are learned from role models.
  C) Because they're formed within a cultural context, they mirror the attitudes of surrounding countries.
  D) They are developed only for the most important aspects of life.



nhea

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Answer to Question 1

CORE (Company Readiness to Export) has been adopted and used widely by individual enterprises, consultants, and the U.S. Department of Commerce.
CORE has been widely adopted by individual firms, consultants, and the U.S. Department of Commerce. Because it was developed from extensive research on factors that contribute to successful exporting, it is also an ideal tutorial for self-learning and training.
CORE asks managers questions about their organizational resources, skills, and motivation to objectively assess the firm's readiness to successfully engage in exporting. It generates assessments of both organizational and product readiness to identify the useful assets managers have and the additional ones they need to make internationalizatio n succeed. The assessment emphasizes exporting, since it is the typical entry mode for most newly internationalizing firms.

Answer to Question 2

B



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