Author Question: Which of the following is NOT provided by the licensor? A) ongoing managerial guidance B) ... (Read 73 times)

gonzo233

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Which of the following is NOT provided by the licensor?
 
  A) ongoing managerial guidance
  B) technical information and assistance
  C) an advisory role
  D) trademark

Question 2

Which of the following questions would be more important for Happy Pet executives to evaluate when determining the firm's readiness to internationalize?
 
  A) What does Happy Pet hope to gain from internationalizing its operations?
  B) How are the domestic sales figures of Happy Pet's competitors?
  C) What product pricing strategies should Happy Pet adopt?
  D) Where would be the best location for a Happy Pet product distribution center?



janeli1

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Answer to Question 1

A

Answer to Question 2

A



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