Which of the following is a characteristic of direct exporting?
A) exporter uses few corporate resources and personnel
B) exporter develops a closer relationship with foreign buyers
C) exporter contracts with domestic intermediaries
D) exporter delegates responsibility of finding buyers
Question 2
Which of the following activities is applicable to the final stage of exporting?
A) The firm engages appropriate bankers and international trade attorneys.
B) The firm screens the most attractive export markets.
C) The firm modifies advertising and public relations to suit individual markets.
D) The firm acquires product development and foreign language skills.
Question 3
________ will internationalize via FDI because they require direct contact with customers.
A) Insurance firms
B) Accountants
C) Construction firms
D) Retailing firms
Question 4
Which of the following questions must be evaluated by OTC managers as a first step to exporting?
A) What are the risks involved in exporting OTC towels to Earth Waves?
B) Do Canadian towel companies have a high success rate when they export?
C) Will OTC save money on domestic marketing by exporting?
D) How can OTC adapt its distribution strategy in Canada?
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