Answer to Question 1
Geographic targeting means sourcing recruits based on where they live. Lower-level positions in an organization are typically filled from the local labor market, and the geographic boundaries for a sourcing effort tend to widen as the position moves up the organization's hierarchy. Sourcing strategies that target applicants likely to find the organization's location attractive are likely to be strategic from the perspective of being able to hire a greater number of job applicants and subsequently lower recruiting costs as well.
Geographic targeting can be done by focusing on the local labor market, focusing on labor markets in locations similar to the organization's location in terms of city size, cost of living, etc., or targeting individuals likely to find the organization's location attractive. Individuals tend to have preferences for communities with specific characteristics, and to be more willing to relocate to areas with these desired characteristics. Identifying communities similar to an organization's own location on characteristics including population density, recreational and cultural opportunities, cost of living, and climate and targeting recruiting efforts in these areas may generate promising sourcing strategies.
Answer to Question 2
True
