The merits of issuing business process patents have been ...

[Destiiny22]

The merits of issuing business process patents have been vigorously debated by legal scholars and business researchers. One proposed solution to this debate would allow the issuance of business patents, but restrict the patent protection period to a short time, perhaps two or three years. In about 200 words, present logical and factual arguments that support the issuance of limited-term business process patents. Conclude your arguments with a policy recommendation.

Question 2

The Good Grow Seed Company sells vegetable and flower seeds to home gardeners online and has noticed that many of its customers order the same types of seeds each year when they plant their gardens. The company would like to send e-mails to customers who have purchased seeds in the past. These e-mails would use information about the types of seeds customers have purchased in the past and would offer them discounts on seeds for new varieties. Write a memo of about 200 words in which you attempt to convince Good Grows marketing manager that the company should use an opt-in statement to request permission to send such e-mails.

[Jmfn03]

Answer to Question 1

Business patents might be appropriate if their term is limited. There is some precedent for this position because current U.S. law includes a provision for a shorter time period in the case of design patents. Some would argue that a limited-term business process patent would be a logical extension of this policy.

Answer to Question 2

Advantages of opt-in e-mail:

• Improves the reputation of the company


• Helps to build a more targeted campaign and increases your conversion rate


• Saves money, time, and effort


• Allows you to foster long-term relationships with your customers


• Helps to bring repeat business