Author Question: In about 100 words, explain what online businesses can learn from data mining (or analytical ... (Read 37 times)

rosent76 · **on:** Jul 7, 2018

In about 100 words, explain what online businesses can learn from data mining (or analytical processing) activities.

Question 2

In a paragraph or two, present the basic ideas that underlie permission marketing.

jessofishing · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

Data mining (also called analytical processing) is a technique that examines stored information and looks for patterns in the data that are not yet known or suspected. In CRM, analysts might apply data mining techniques to the data warehouse and find that customers often buy two specific products at the same time. By offering both products together at a reduced price whenever a customer views either product page, the company could increase sales of both products

Answer to Question 2

The practice of sending e-mail messages to people who request information on a particular topic or about a specific product is known as opt-in e-mail and is part of a marketing strategy called permission marketing.