Author Question: Many organizations find it difficult to incorporate a customer-based marketing strategy into their ... (Read 161 times)

soccerdreamer_17

  • Hero Member
  • *****
  • Posts: 552
Many organizations find it difficult to incorporate a customer-based marketing strategy into their Web site designs. In about 100 words, explain why this is a challenge and outline things an organization can do to overcome these difficulties.

Question 2

In one or two paragraphs, explain how the Internet helps marketers deal with the issue of place.



isabelt_18

  • Sr. Member
  • ****
  • Posts: 342
Answer to Question 1

A good first step in building a customer-based marketing strategy is to identify groups of customers who share common characteristics. Creating a Web site that acknowledges those groups and treats each differently can make the site more accessible and useful to each group. This is often difficult for organizations to accomplish because most managers, quite naturally, think about their Web sites as models of their activities, and they view those activities from their own internal perspective. Instead, Web sites should be constructed to reflect the external perspective of each different user group that might use the site.

Answer to Question 2

The issue of place (also called distribution) is the need to have products or services available in many different locations. The problem of getting the right products to the right places at the best time to sell them has plagued companies since commerce began. Although the Internet does not solve all of these logistics and distribution problems, it can certainly help. For example, digital products (such as information, news, software, music, video, and e-books) can be delivered almost instantly through the Internet. Companies that sell products that must be shipped have found that the Internet gives them much better shipment tracking and inventory control tools than they have ever had before.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The liver is the only organ that has the ability to regenerate itself after certain types of damage. As much as 25% of the liver can be removed, and it will still regenerate back to its original shape and size. However, the liver cannot regenerate after severe damage caused by alcohol.

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

For a complete list of videos, visit our video library