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Author Question: Which of the following measures the percentage of customers who purchase once, but never return ... (Read 20 times)

CQXA

  • Hero Member
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  • Posts: 546
on: Jul 7, 2018
Which of the following measures the percentage of customers who purchase once, but never return within a year?
 
  A) retention rate
  B) attrition rate
  C) loyalty rate
  D) conversion rate

Question 2

Which of the following measures the percentage of e-mails that could not be delivered?
 
  A) abandonment rate
  B) unsubscribe rate
  C) bounce-back rate
  D) attrition rate


smrerig

  • Sr. Member
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  • Posts: 325
Reply #1 on: Jul 7, 2018
Answer to Question 1

B

Answer to Question 2

C


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