Author Question: Conversion rate is a measure of the: A) percentage of visitors who indicate an interest in a ... (Read 16 times)

Chloeellawright · **on:** Jul 7, 2018

Conversion rate is a measure of the:

A) percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
B) percentage of visitors who become customers.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of shoppers who do not return within a year after their initial purchase.

Question 2

Acquisition rate is a measure of the:

A) percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
B) percentage of visitors who become customers.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of shoppers who do not return within a year after their initial purchase.